Romanian retailer Auchan was losing sales during summer months due to the fact that consumers left the city for holidays so the in-store traffic dropped. The solution for them was to make the store as attractive as a holiday, so the concept was: Summer Diary.
We made it very attractive due to an attractive online quizz, which told any participant what type of traveler he or she is. All the consumers got virtual ”passports” that eventually could bring them a real holiday trip in Romania.
