At the end of 2019, AVON needed a rework of the image they had offline. They needed to attract a younger group of representatives, the Millennials whose opinions and attitudes are ever-changing. To keep up with that, we decided to strengthen the brand image and make a lasting connection with the younger audience so we focused on offering experiences rather than goodies. We also worked on new structures that would act as show-stoppers and establish the AVON positioning as a young and fresh brand.
