Being an Avon Representative is more than just selling cosmetics. It's about the satisfaction of being part of a community. Therefore, recruiting new representatives has not always been a simple process, especially now that the global pandemic has brought into the equation a number of important limitations. The impossibility to do face-to-face interviews and recommendations, to recruit at events, fairs and festivals, has led to a translation of ante-pandemic offline experiences into digital events, an alternative that sets also limitations besides benefits.
How can we create an authentic and transparent conversation without interacting with potential recruits on a regular basis, at fairs and events, as we used to? How can we give them information and recommendations without appearing to brag? How can we achieve the main objective of the campaign, that of generating leads for the registration of as many Avon Representatives as possible, while retaining the existing team and generating engagement with the potential applicants?
Creating an online simulation of all the activities that women carry out offline, through an interactive website that offers: knowledge exchange, connection with friends, tips and tricks from Avon specialists in webinars, shopping and entertainment. Thus, CartierulFrumusetii.ro stands as an online aggregator of all actions that took place, normally, during field activations.