Exinailner & Exoderil digital campaign

Two digital campaigns for two similar products of the same company. A real strategic challenge, in the light of a possible meddling of messages. Exinailner improves on nail fungus, onchomycosis, whilst Exoderil is addressing to those having problems both with nail fungus and mycotic diseases of the skin. The solution was to positionate them so they can be relevant for different categories of consumers: Exinailner for a high-end public and Exoderil for a mainstream one. The main approach was to make people to be aware of this kind of affection that is mostly ignored by many. We did it using smart play on words and clear explanatory messages.