L'Oreal Paris is world-famous for its amazing collaborations with global divas. So, when the beauty market leader invites you in a pitch, to create a local campaign for its new Rouge Signature, there is only one answer: let’s do it! We manage to capture the essence of Rouge Signature collection by working with the talented Maria Vigheciu, who become our local ambassador. In order to express the collection’s multiple colors, we created over 30 hand-made portraits, all black and white, except for the lips. The beauty influencers loved the considerate gift and we were impressed by the large volume of stories and posts that followed this PR send-out. Even more, consumers could learn trick & tips from Maria and other L’Oreal make-up artists as part of the BTL mall activation's.