Rowenta Forever Sharp

Challenging an influencer to film himself, shave and rhyme at the same time seems like an impossible mission. But Flick, aka Mr. Rhyme, accepted our challenge for Rowenta Forever Sharp, in an one-time, limited-budget campaign. The stake was to raise awareness within a category where the main competitor made itself visible through multiple channels and with a considerable budget. Flick created 3 great videos in which he mixed parody with specific barbering terms to recreate 3 classic Romanian poems. His community engaged with the content and, as a result, the sales for the product increased. The project was also awarded with Bronze at Webstock 2020, in the Best Use of Video category.