Sissi – Win time to appreciate what matters!
Sissi – Win time to appreciate what matters!
National campaigns are already a tradition for Sissi’s brand communication, but in 2020, in addition to encouraging acquisition and promo registrations, we had the challenge of finding a creative direction that would also provide affinity for the brand. Thus, our solution included, besides the promo component, the development of a digital activation so consumers could find out their princess typology and win prizes in vouchers, customized for each typology.
