Long hours at the computer represent one of the main causes for dry eye syndrome. However, few people know about this risk for their health. This is why, Systane, the local leader in artificial tears category, needed to raise the awareness and educate consumers. The concept was called “The test that opens your eyes” and it gravitated around a digital medical quiz, while also including plenty of useful pieces of information. We have highlighted the main risk factors based on contextual placements, therefore the campaign spread across multiple channels: business conferences and office buildings activation’s, indoor OOH, online media, online special projects, advertorials. For sure, all the eyes were on us.
