Every year, students are looking for better accommodation solutions. Their standards are getting higher and the real estate market gets more and more crowded over time. But none of the accommodation offers is particularly special or have the ability to commit to them in such a way that they consider to remain there for longer time.
West Gate’s challenge was showing people that it is not “just another” private campus. Even if their facilities were great, not many people knew about them. And among so many accommodation offers on the market, they could have easily get lost, anyway.
We gave people who live in West Gate a name – Westers – and a reason of belonging in a young, cool community, with people who have the same interests as them and with whom they share the same values and ideas. We created 6 typologies of Westers and let students identify themselves with one of these by creating a quiz that helped them find out what kind of Wester they are.