We had the challenge to create a special activation and online communication to support the offline campaign. The main goals were to increase emotional attachment and engagement with the brand, but at the same time to change eating habits behavior and encourage everyday consumption of vegetables. Starting from the global concept of four vegetable adventurers, we orchestrated the localization of the concept in order to engage with the consumers that were craving most a healthier lifestyle: family with kids. So, we created a diverse universe where children could discover the adventures through a mix of online and offline assets ( POPs, interactive website, quiz, activity book and many prizes). Also, because we planned to bring the joy all the kids out there, we created a special CSR component by making the story into an audio-book for children that were blind.