Summer months are scarce in coffee consumption and Jacobs plans to reopen the discussion with its younger audience in a relevant manner.
During summer, there are so many activities - festivals, events, holidays. So what could we get their attention to convey our message?
Mix Your Summer Campaign had a core digital activation - an interactive video where users could decide the storytelling route. This was complemented by an in-store component, as well as a nation-wide caravan and a collaboration with young content creators.