What are festivals if not a form of life celebration? Besides multiculturalism, when you say “festival”, you say music, love and freedom in all its forms: of movement, of expression, of mind. People go to festivals to enjoy themselves and sometimes they happen to forget their own limits.
A place that is all about love, freedom, pleasure and togetherness seemed like the place to be for a brand like Durex, that also values these, but it was, in the same way, a big challenge to talk about safety in a context of fun and liberation. In a place where people go to have fun and experience new things, how to get this message noticed and how to make it relevant?
Durex had to remember people about safety and protection in such a way that couldn’t pass unnoticed. So we brought the G-Spot at the festival! In physical form, big, magnificent, impossible to miss. Together with a cool bar, a lounge area and dozens of customized messages related with love, freedom, protection and safety, a light tower of 18 meters high, from the top of which, people could see the world below in the beautiful colors of Sziget. A place that naturally became a landmark at the festival.