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Durex Love Board

Durex Love Board

For Valentines, we wanted to create an educational digital campaign. However, over 20 influencers refused this association, as they were not comfortable talking about sex. Our creative solution was Durex Love Board, a gameboard created from scratch, dedicated to couples. Otravă (Cristian Șimonca), Diana Enciu (Fabulous Muses), Speak (Stefan Sprianu), Ștefania (Cristina Ștefania Codreanu) were brave enough to play it at first sight, sharing their own experiences, authentic and also with a bit of fun. We created 5 episodes of them playing, which generated 1.5 million views of YoutubeThe campaign is a nominee at Webstock 2019, for Best Use of Influencers category.
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Durex

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