This campaign was awarded with the following prizes at the festivals:
Effie Awards 2020 – Silver – Medical services & healthcare products
Romanian PR Award 2020
Brand PR – New products and services (Silver)
Digital PR (Silver)
Communication in medical sector (Gold)
Festival of Media 2020 (Contributing Agency alongside with Zenith Media)
Best Engagement Strategy (Gold)
Best Use of Talent (Silver)
Best Local Execution of a Global Brand (Bronze)
Durex had 2 innovations in their Featherlite range that are dedicated for 2 types of needs: Durex XXL & Durex Slim Fit products.
Men don't know exactly what type of condom fits them and are usually against the usage of condoms as they feel less stimulated. The challenge was to make men aware of the size of the condom according to their needs, but at the same time tackle the subject of ”size” in a politically correct manner.
As men like good humor, we planned to use this as a twist in communication when dealing with such a delicate subject. We partnered with stand-up comedians from ”Ceva Mărunt” and developed a series of educational but funny videos for digital, social media, TV and in-store.