Hill’s, an worldwide pet foods brand, committed to research and groundbreaking nutrition for pets’ specific needs, wanted to implement Food. Shelter. Love - their global donation initiative for animal shelters, in Romania. This was the biggest initiative of its kind on the local market and we had the opportunity to communicate the sponsorship of 65 tons of food to 13 different shelters across the country. So, we realized emotional photo and video shootings in shelters and raised awareness towards the adoption issue within a digital campaign with touching content, a successful Direct Mailing and a collaboration with 2 emotionally invested influencers who contributed to our mission.