Everyone knows about the 2020 Tokyo Olympics. But very few people know that a group of talented and driven people also take part in the Paralympics. We needed to raise awareness. We needed to show the world how much effort and talent it takes to get to Tokyo, despite the physical barrier. So to do this, we collaborated with JYSK, who already has a history of supporting the Romanian paralympics team (see our #nicioscuză campaign). We offered the athletes a platform for their stories and managed to shed light upon the amount of effort and work that goes into what they do. Through a dedicated landing page, strong key visuals and series of interviews, Romania got to meet its paralympics team and support them on their way to Tokyo.