Orbium is a gin like no other, both in taste and branding and we had to incorporate that in a launch event. The keyword here was peculiar. So for that, we took inspiration from Orbium’s branding and created special props that enhanced the whole experience. We had cut-outs at the bar, personalized pins and even temporary tattoos. The cherry on top was the artistic moment, featuring an alchemist who, accompanied by two living statues, introduced the new gin to the world. The exclusive event gathered more than 20 influencers who created content for their social media channels featuring Hendrick’s Orbium.