What better reminds us of childhood if not the pancakes? So, for the 2019 edition on Pancake Factory, the iconic Tefal campaign, we integrated the joyful vibe of family fun. The headline was just a perfect fit, as we adjusted a famous Romanian game name „Țară, țară, vrem clătite”. In order to express the fun tone of voice, we collaborated with Tati Cool and Daddy Cool, together with their lovely girls. They bravely took on 3 challenges of making, twisting and decorating pancakes. The public loved them, generating an organic reach way above expectations.