Play-Doh is a world leader in its category. But in Romania, it faces a strong local competitor and has a limited retail distribution and also it is not top of mind. Our challenge was to design a solution that would counter-attack all these problems.
Parents know that they need to spend more time engaging their children in creative activities. But how creative can a parent be after a full day at work? And, more importantly, how can Play-Doh help?
Play-Doh Academy is an online platform, where parents learn how to model with Play-Doh, so they can have a fun activity with their kids. They get recognition by diplomas and win points that can be exchanged for the coolest Hasbro toys. So win-win-and-fun.