Tefal is a world-famous cookware brand, well-known on the local market, also. While everybody has a Tefal pan in the house, the competition on the kitchen appliances is tougher then ever. Our mission was to create a community of cooking enthusiasts, under the form of a loyalty club.
In a period of time with so many loyalty cards, cooking events and offers, why would people register to our Club? We needed to find those clear elements of differentiation and engagement.
We have launched the club under the “Chef să fii chef” (“The mood of a chef”) communication platform and created a long-time partnership with Adrian Hădean, a much loved Romanian chef. The communication is ongoing, with monthly campaigns for over a year.