This campaign was awarded with a Bronze at the Effie Awards 2020, within the Snacks, Confectionary and Desserts category.
Snacking is one of the largest trends of the moment – 50 to 70% of Europeans declare that they snack at least once a day. Also, there are plenty of brands, from different categories, competing for this specific opportunity.
Millennials enjoy quick and tasty snacks with a gourmet approach. However, TUC was not perceived as a versatile product, but as a humble salted biscuit.
We offered cooking enthusiasts a `Do It Yourself` experience. Our solution was to create a Tinder for Food, where users could discover lots of different Tuc combinations, created by Chef Dexter. The campaign included also in-store sampling, promo mechanics, digital communication and a cool Tucteria Van.